{"id":1688,"date":"2016-07-06T09:53:36","date_gmt":"2016-07-06T09:53:36","guid":{"rendered":"http:\/\/assemble.edge-themes.com\/?page_id=1688"},"modified":"2023-10-10T01:28:29","modified_gmt":"2023-10-10T01:28:29","slug":"about-shortcut","status":"publish","type":"page","link":"http:\/\/shortcutmushrooms.com\/?page_id=1688","title":{"rendered":"ABOUT SHORTCUT"},"content":{"rendered":"<body><p><\/p>[vc_row parallax=\u201dcontent-moving\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d css=\u201d.vc_custom_1561404344726{padding-top: 0px !important;}\u201d][vc_column css=\u201d.vc_custom_1561404177311{padding-top: 0px !important;}\u201d][vc_single_image image=\u201d5837\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dImageWide\u201d][\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d anchor=\u201dCompany\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d][vc_column css=\u201d.vc_custom_1561402913488{padding-top: 60px !important;padding-bottom: 30px !important;}\u201d][vc_column_text]\n<h1>The company<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d css=\u201d.vc_custom_1561403605499{margin-right: 0px !important;margin-left: 0px !important;background-color: #ffffff !important;}\u201d][vc_column css=\u201d.vc_custom_1561403032232{padding-top: 0px !important;}\u201d][vc_row_inner row_content_width=\u201dgrid\u201d content_text_aligment=\u201d\u201d css=\u201d.vc_custom_1561402331159{background-color: #f4f0ed !important;}\u201d][vc_column_inner css=\u201d.vc_custom_1561403080333{padding-top: 60px !important;padding-right: 90px !important;padding-bottom: 60px !important;padding-left: 90px !important;}\u201d]<div class=\"edgtf-tabs edgtf-horizontal-tab clearfix\">\n\t<ul class=\"edgtf-tabs-nav clearfix\">\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#tab-our-story\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"edgtf-tab-text-title\">Our Story<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t <\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#tab-the-farm\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"edgtf-tab-text-title\">The farm<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t <\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#tab-our-vision\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"edgtf-tab-text-title\">Our vision<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t <\/li>\n\t\t\t<\/ul> \n\t<div class=\"edgtf-tab-container\" id=\"tab-our-story-496\">[vc_empty_space][vc_column_text css_animation=\u201dfadeIn\u201d]<\/p>\n<h2><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"OurStoryImage alignleft wp-image-5821 size-large\" src=\"https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_Inoculate.jpg?resize=731%2C1024\" alt=\"\" width=\"731\" height=\"1024\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_Inoculate.jpg?resize=731%2C1024 731w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_Inoculate.jpg?resize=214%2C300 214w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_Inoculate.jpg?resize=768%2C1075 768w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_Inoculate.jpg?w=2120 2120w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Shortcut Mushrooms<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><br>\nWe spend our weekends trying to solve things \u2013 improve function, streamline processes, enhance life. Sometimes that means beer on the porch, more often we\u2019re planning, digging, sawing, rigging, fixing, tarping, collecting, hustling, etc., etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re often thinking about quality of life; quality of what we consume and ecological costs of its production. We are working towards a sustainable future for our 400-acre family tree farm, largely walnut and oak. It\u2019s what we try to solve it on the weekend. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tree farm was planted, mainly by our dad, starting in 1989. Twenty years later, every other oak needs to be thinned to give space those remaining. That\u2019s thousands of trees that are too small for lumber and too valuable for chipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026Thousands that are perfect for mushrooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every Shortcut mushroom is naturally grown on sustainably harvested trees with locally sourced spawn. It takes a lot of energy to produce food, but we spend our weekends streamlining; mimizing plastic, reducing transportation, optimizing and innovating, so that we can produce ultra-low-impact, extra-buttery-tasting mushrooms. We grow shitake, oyster and namako. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us if you\u2019re interested in learning more or sampling our product. <\/span>[\/vc_column_text][vc_empty_space height=\u201d18px\u201d]<\/div><div class=\"edgtf-tab-container\" id=\"tab-the-farm-576\">[vc_empty_space][vc_column_text css_animation=\u201dfadeIn\u201d]<span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"OurStoryImage alignleft wp-image-5834 size-large\" src=\"https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_WatershedReserve.jpg?resize=731%2C1024\" alt=\"\" width=\"731\" height=\"1024\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_WatershedReserve.jpg?resize=731%2C1024 731w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_WatershedReserve.jpg?resize=214%2C300 214w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_WatershedReserve.jpg?resize=768%2C1075 768w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_WatershedReserve.jpg?w=2120 2120w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/span><\/p>\n<h2>Watershed Reserve<\/h2>\n<p><span style=\"font-weight: 400;\">In the early 90\u2019s our dad started making real estate investments. In 1998 he bought some farmland in Waterloo, Wisconsin and began planting trees with the inherent resolve that trees are good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The farm is on a glacial striation called Mud Creek, on the Crawfish River, part and parcel to the upper Rock River water basin. The south-central Rock River basin is one of 24 Wisconsin water basins. It\u2019s landscape was once covered in thick forest, oak-savanna, prairies and wetlands that filtered and maintained its water. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, 75 percent of the land in the Rock River basin is agricultural. We\u2019re challenged with runoff, groundwater contamination, low urban groundwater levels and flooding. Ecosystem services are failing, but we have a generational head-start on rehabilitation. Watershed Reserve has grown to 400 acres of over 300,000 trees. The plantation is a mix of conifers and hardwoods; fast-growing spruce and pine protecting the more vulnerable oak and walnut. There are x number of acres enrolled in long term Conservation Reserve Programs, which means the trees planted there will continue growing and improving water quality for decades. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re not taking shortcuts. Restoration is slow and steady; sustainability is spending the weekend trying to solve things. \u00a0\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u201d18px\u201d]<\/div><div class=\"edgtf-tab-container\" id=\"tab-our-vision-719\">[vc_empty_space][vc_column_text css_animation=\u201dfadeIn\u201d]<img data-recalc-dims=\"1\" decoding=\"async\" class=\"OurStoryImage alignleft wp-image-5833 size-large\" src=\"https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_OurVision.jpg?resize=732%2C1024\" alt=\"\" width=\"732\" height=\"1024\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_OurVision.jpg?resize=732%2C1024 732w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_OurVision.jpg?resize=214%2C300 214w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_OurVision.jpg?resize=768%2C1075 768w, https:\/\/i0.wp.com\/shortcutmushrooms.com\/wp-content\/uploads\/2019\/06\/Shortcut_OurVision.jpg?w=2120 2120w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/p>\n<h2>Our vision<\/h2>\n<p>Something something making things good.[\/vc_column_text][vc_empty_space height=\u201d18px\u201d]<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d][vc_column css=\u201d.vc_custom_1561404001053{padding-top: 35px !important;}\u201d][vc_single_image image=\u201d5836\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dImageWide\u201d][\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d anchor=\u201dTeam\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d][vc_column css=\u201d.vc_custom_1561404051952{padding-top: 60px !important;padding-right: 15px !important;padding-bottom: 30px !important;padding-left: 15px !important;}\u201d][vc_column_text]<\/p>\n<h1>The team<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d css=\u201d.vc_custom_1561404121782{border-bottom-width: 10px !important;background-color: #f4f0ed !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}\u201d el_class=\u201dAboutUsBiosBox\u201d][vc_column width=\u201d1\/3\u2033][rev_slider_vc alias=\u201dshotridge\u201d][vc_empty_space height=\u201d27\u2033][\/vc_column][vc_column width=\u201d2\/3\u2033][vc_column_text el_class=\u201dAboutUsBios\u201d css=\u201d.vc_custom_1560373493585{margin-top: 0px !important;}\u201d]<\/p>\n<h2>The Shortridges<\/h2>\n<p><span style=\"font-weight: 400;\">Alex and Ryan met in Minneapolis and were married in 2014. They recently moved from Milwaukee to Menomonee Falls. They have two little boys, Henry and Max. <\/span>[\/vc_column_text]<div class=\"edgtf-accordion-holder clearfix edgtf-ac-default edgtf-accordion \">\n\t<h4 class=\"clearfix edgtf-title-holder\">\n    <span class=\"edgtf-accordion-mark\">\n\t\t<span class=\"edgtf-accordion-mark-icon\">\n\t\t\t<span class=\"edgtf_icon_plus icon-arrows-plus\"><\/span>\n\t\t\t<span class=\"edgtf_icon_minus icon-arrows-minus\"><\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"edgtf-tab-title\">Alex Shortridge<\/span>\n<\/h4>\n<div class=\"edgtf-accordion-content\">\n\t<div class=\"edgtf-accordion-content-inner\">\n\t\t[vc_row_inner content_text_aligment=\u201d\u201d][vc_column_inner width=\u201d1\/4\u2033][vc_empty_space height=\u201d17\u2033][vc_single_image image=\u201d5983\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d3\/4\u2033][vc_empty_space height=\u201d36\u2033][\/vc_column_inner][\/vc_row_inner]\t<\/div>\n<\/div><h4 class=\"clearfix edgtf-title-holder\">\n    <span class=\"edgtf-accordion-mark\">\n\t\t<span class=\"edgtf-accordion-mark-icon\">\n\t\t\t<span class=\"edgtf_icon_plus icon-arrows-plus\"><\/span>\n\t\t\t<span class=\"edgtf_icon_minus icon-arrows-minus\"><\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"edgtf-tab-title\">Ryan Shortridge<\/span>\n<\/h4>\n<div class=\"edgtf-accordion-content\">\n\t<div class=\"edgtf-accordion-content-inner\">\n\t\t[vc_row_inner content_text_aligment=\u201d\u201d][vc_column_inner width=\u201d1\/4\u2033][vc_single_image image=\u201d5985\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d3\/4\u2033][vc_empty_space height=\u201d20px\u201d][\/vc_column_inner][\/vc_row_inner]\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d css=\u201d.vc_custom_1561404243347{background-color: #f4f0ed !important;}\u201d][vc_column width=\u201d1\/3\u2033][rev_slider_vc alias=\u201dalexander-revolution-slider\u201d][vc_empty_space height=\u201d27\u2033][\/vc_column][vc_column width=\u201d2\/3\u2033][vc_column_text el_class=\u201dAboutUsBios\u201d css=\u201d.vc_custom_1560374589236{margin-top: 0px !important;}\u201d]<\/p>\n<h2>The Alexanders<\/h2>\n<p><span style=\"font-weight: 400;\">Brooke and Zac met in college at UW-Madison and got married on the farm in 2018. They don\u2019t have any kids but they treat their dog like one. Her name is Fanny. They live in Watertown.<\/span>[\/vc_column_text]<div class=\"edgtf-accordion-holder clearfix edgtf-ac-default edgtf-accordion \">\n\t<h4 class=\"clearfix edgtf-title-holder\">\n    <span class=\"edgtf-accordion-mark\">\n\t\t<span class=\"edgtf-accordion-mark-icon\">\n\t\t\t<span class=\"edgtf_icon_plus icon-arrows-plus\"><\/span>\n\t\t\t<span class=\"edgtf_icon_minus icon-arrows-minus\"><\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"edgtf-tab-title\">Brooke (Weiland) Alexander<\/span>\n<\/h4>\n<div class=\"edgtf-accordion-content\">\n\t<div class=\"edgtf-accordion-content-inner\">\n\t\t[vc_row_inner content_text_aligment=\u201d\u201d][vc_column_inner width=\u201d1\/4\u2033][vc_empty_space height=\u201d17\u2033][vc_single_image image=\u201d5992\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d3\/4\u2033][vc_empty_space height=\u201d36\u2033][\/vc_column_inner][\/vc_row_inner]\t<\/div>\n<\/div><h4 class=\"clearfix edgtf-title-holder\">\n    <span class=\"edgtf-accordion-mark\">\n\t\t<span class=\"edgtf-accordion-mark-icon\">\n\t\t\t<span class=\"edgtf_icon_plus icon-arrows-plus\"><\/span>\n\t\t\t<span class=\"edgtf_icon_minus icon-arrows-minus\"><\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"edgtf-tab-title\">Zachary Alexander<\/span>\n<\/h4>\n<div class=\"edgtf-accordion-content\">\n\t<div class=\"edgtf-accordion-content-inner\">\n\t\t[vc_row_inner content_text_aligment=\u201d\u201d][vc_column_inner width=\u201d1\/4\u2033][vc_single_image image=\u201d5988\u2033 img_size=\u201dfull\u201d][\/vc_column_inner][vc_column_inner width=\u201d3\/4\u2033][vc_empty_space height=\u201d20px\u201d][\/vc_column_inner][\/vc_row_inner]\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d][vc_column][vc_empty_space height=\u201d40px\u201d][\/vc_column][\/vc_row]<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>[vc_row parallax=\u201dcontent-moving\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d css=\u201d.vc_custom_1561404344726{padding-top: 0px !important;}\u201d][vc_column css=\u201d.vc_custom_1561404177311{padding-top: 0px !important;}\u201d][vc_single_image image=\u201d5837\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d el_class=\u201dImageWide\u201d][\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d anchor=\u201dCompany\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d][vc_column css=\u201d.vc_custom_1561402913488{padding-top: 60px !important;padding-bottom: 30px !important;}\u201d][vc_column_text] The company [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=\u201dgrid\u201d content_text_aligment=\u201d\u201d use_row_as_full_screen_section=\u201dno\u201d css=\u201d.vc_custom_1561403605499{margin-right: 0px !important;margin-left: 0px !important;background-color: #ffffff !important;}\u201d][vc_column css=\u201d.vc_custom_1561403032232{padding-top: 0px !important;}\u201d][vc_row_inner row_content_width=\u201dgrid\u201d content_text_aligment=\u201d\u201d css=\u201d.vc_custom_1561402331159{background-color: #f4f0ed !important;}\u201d][vc_column_inner css=\u201d.vc_custom_1561403080333{padding-top: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1688","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=\/wp\/v2\/pages\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1688"}],"version-history":[{"count":40,"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=\/wp\/v2\/pages\/1688\/revisions"}],"predecessor-version":[{"id":6008,"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=\/wp\/v2\/pages\/1688\/revisions\/6008"}],"wp:attachment":[{"href":"http:\/\/shortcutmushrooms.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}